Competitor Analysis: Tynker

Another competitor we will face is Tynker.

Tynker

Tynker is an American website with games to help children learn to code. The age range specified on the website starts at kindergarten and ends with grade 6+. Making it similar to the U.K’s primary school level. The website is also part of the ‘Hour of Code’ campaign.

Similarly to Code.org, Tynker has a range of games from beginner to intermediate. The beginner games tend to focus on the drag ‘n’ drop technique, however the block of code that has to be dropped is simply just a word; for example ‘Walk’, whereas Code.org has the actual code written on a block.

Tynker Code

 

Unlike code.org Tynker is a profitable business, in which visitors to the site can purchase ‘plans’ for programming courses and a Minecraft server.

Tynker Plans

The Minecraft server is included because a fair amount of the programming is Minecraft based, such as mods, skins and textures. This is a great way for getting kids involved because children tend to enjoy Minecraft and by doing this, they are being directly involved with a game they like.

In terms of competition with this company, we would be able to produce a better version of their beginner games as a starting point because we want our users to learn, not just memorise blocks. We also want our users to understand the code itself and how and why it does what it does. Tynker doesn’t seem to do this (in it’s beginner games anyway).

– Ryan

Padlet

Today we have set up a Padlet so that we can collaboratively work on mood boards to develop our ideas.

Here we will add images of art styles, level designs, things we like from other games, colours, character designs and anything else we can find to generate an overall feel for our project.

Padlet

 

(Click image to view Padlet)

– Ryan

Competitor Analysis: Code.org

By typing ‘coding games for kids’ on Google we are greeted with an array of search results. One of which in particular is code.org. Code.org offer 172 results for games that teach/help kids of a wide spectrum of ages learn how to code.

code.org

 

The non-profit organisation is a huge competitor for our project because they have already engaged 10% of all students in the world, organise the annual Hour of Code campaign and has donors such as Microsoft, Facebook and Google (https://code.org/about).

 

Competing with such a huge and largely backed organisation would be like bringing a plastic spoon to a gunfight. It just isn’t going to happen and isn’t worth the effort.

 

However, what if we weren’t to compete, but instead add to the existing catalogue of games in their library with something slightly different, or something that engages the children in a different way?

 

We have noticed from playing a handful of games on the website that the code isn’t really explained. On some games it’s a block of code in which the user drags and drops into position on the coding screen and in more advanced games the code is shown on screen but the user has to manually type the code in, in order to progress, like this…

Example Game

 

(Click the image above to play the game in a new window)

We would like to create a similar game to above, perhaps more puzzle based; and we want to include reasons for why the code is why it is, so that the user is able to remember better and go on to code their own games.

 

– Ryan